July 2010
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Record devaluation of Hryvnya! Good news for foreigners?!

Ukrainian Hryvnya demonstrates record devaluation against dollar and euro. This factor significantly impacts on business, especially international trade and investment activities.
We are not going to analyze the reasons of such situation. Instead, we will examine the positive sequences of domestic currency rate downfall for a) cost of doing business b) export c) competition d) investments e) business tourism and services.

Time to win a competition with local players!

If you were a marshal of army, you would probably seek to attack when the opponent is weak. Similarly, when it goes about international business, you need to choice right time for your intervention to another country.

In despite of economic boom in Ukraine during 2004-2008, the vast majority of markets are still far from saturation. The competition is much more fragmented comparing with countries to the West. Many local players, dependant on lending, were knocked out by economic turmoil. Management culture as well as service level in Ukraine do not meet European standards. Thus, foreign firms with midterm and longterm strategies can take advantage by positioning themselves in Ukraine these days.