Build your wealth in Ukraine

In May 2009 Lviv City was tentatively selected as one of four host cities for the 2012 UEFA European Football Championship. Although final decision to be ratified by UEFA in the Autumn of 2009, Lviv has already made notable preparations for the event. The city is actively developing its transport, business and sport infrastructure to meet the needs of hosting 300’000 foreign visitors.

City features

Lviv is the biggest city of Western Ukraine ( 850’000 inhabitants), located 60 km from the border with European Union. Historically, Lviv has favorable environment for trade and finance sectors, tourism and supplementary services. The locals adore sport, first of all football, and support two strong city teams FC Karpaty and FC Lviv.

Economic up cycle of Lviv City is resulting not only from EURO Championship, but also from foreign investment – driven by favorable business-oriented attitude of local authorities.
Within the near future Lviv will be connected with Europe via new air, railway routes as it modernizes airport and narrow-gauge express railway. Automobile trips will be also streamlined due to new roads and new customs points on the border crossing with Poland.

Funding

State Program on Preparation to EURO 2012 anticipates spending of €11.5 bln, including €8.5 bln from investors. The vast majority to be spend for transport infrastructure, hotels and stadiums.
Preparations in Lviv Region are budgeted around €1.2 bln and to be split as follows: government (19%), region administration (17%) and investors (64%).

Prior to the Championship Lviv City will built new 34’000-seat stadium (€60 mln), reconstruct five football training bases (€17 mln), airport (€70 mln) and automobile roads (€240 mln), renew city transport (€115 mln), build and renovate more than 50 hotels and hostels (€275 mln), improve public facilities and touristic attractiveness (€70 mln) as well as invest in further medical facilities (€14 mln).

Institutional Environment

EURO 2012 is a subject of national proud in Ukraine and especially in Lviv region. Demonstrating a superior organization and execution of the event is considered as a precondition for subsequent EU accession.
State and local authorities are determined to offer the most favorable treatment for foreign businesses. The government is committed to secure transparent funds distribution. Investors and unique goods suppliers for EURO 2012 are provided with extra incentives.
The organization of the Championship by itself includes measures, which foster business and touristic info dissemination, enabling better public control.
Notably, that EBRD, WorldBank and European Investment Bank play an important role in financing of EURO 2012.

Sales Algorythm

Once you think your product can be marketed in context of EURO 2012 in Lviv, please contemplate the following steps to undertake:
• Collect country(city) info as well as analytics, related to the market of your interest
• Develop your marketing tactics based on local nuances
• Meet local authorities within the delegation or individually, as well as private matchmakers
• Establish contacts with prospect clients/partners
• Conduct negotiation taking into account Ukrainian business culture
• Sign agreements and execute accordingly