Record devaluation of Hryvnya! Good news for foreigners?!
Ukrainian Hryvnya demonstrates record devaluation against dollar and euro. This factor significantly impacts on business, especially international trade and investment activities.
We are not going to analyze the reasons of such situation. Instead, we will examine the positive sequences of domestic currency rate downfall for a) cost of doing business b) export c) competition d) investments e) business tourism and services.
Cost of doing business becomes ridiculously small.
Will you believe that there is a country in the middle of Europe where 150 bucks is ordinary monthly salary? As a matter of fact, in Ukraine currency devaluation and unemployment caused the reduction of salaries by up to 70% in terms of Euro. Similar situation with other operating expenses like office rent, telecommunication and information services as well as insurance. Materials and component parts in many cases cost twice less than just a year ago again in terms of Euro.
Export Rules.
Supply managers from all over the world have new challenges as Ukrainian exporters are now able to offer minimal prices in Dollar and Euro. New times force Ukrainian companies actively seek client abroad and propose them favorable terms of pricing and delivery. Some foreign company are already establish factories at Western borders of Ukraine with the purpose to sell the production to the customers in Europe.
Domestic Competition disappears.
Since 2005 markets have been growing and competition were getting tough. But when economic turmoil began local players found themselves overloaded with expensive debts and not able to manage changes. Many of them disappeared, frozen activities, reduced product lines. Nowadays Ukrainian firms are limited in resources to invest in new products, enter new market and compete with more powerful competitors from abroad.
Speculative investments flourish.
Today, you can easily acquire commercial and residential real estate, land and fixed assets for 30-50% of their last year price. Companies with aggressive investment strategy are able to select the most attractive objects and dictate the conditions to the sellers. The excessive proposition makes many assets underestimated. Investors with long-term plan has also an opportunity to buy businesses or stakes in companies for as little as 10-20% of their last year value.
Business Tourism and Business Services have never been more affordable.
Due to currency devaluation Ukraine becomes a paradise for business travelers in terms of pricing. Hotel prices were reduced by 30% in Euros, apartment rent fall by 50%, average bill in restaurant is 50-60% smaller than a year ago. If you contemplate Ukraine as a potential destination for you business, it is a right time to visit it as well as order services from local researchers, translators and lawyers.


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